Elections Campaign

One of ASI’s largest annual marketing campaigns was for our client, ASI Student Government. Each year, ASI ran a multi-phase campaign to promote the election of the student body president, cabinets, and committees, spanning four key election stages. Our team was responsible for designing a wide range of deliverables, including print collateral, merchandise, specialty print items, and large-scale interactive displays and ballot boxes.

Developing the annual election theme was a collaborative little friendly competition and exciting process for my coworkers and I. We created mood boards, mocked up multiple poster sizes, and presented our concepts to corporate and student government. Shown below is my proposed theme, “Level Up,” for the Fall 2024 elections.