PGSF Competition

In GRC 337 - Consumer Packaging, we explored strategies for package printing that combine marketing, design, and technology. The course emphasized the manufacturing process, functionality, quality, visual appeal, and sustainability in packaging, while also considering economic factors.

For this project, in collaboration with the Print and Graphics Scholarship Foundation, we were tasked with creating our own product and designing its packaging. I developed a concept for a nitro cold brew canned latte company, designing the branding and packaging to reflect a sleek, modern look while emphasizing sustainability and premium quality. This project really encouraged us to blend creativity with technical packaging design knowledge, focusing on how packaging can communicate a brand’s values and appeal to consumers.